This from an article in Time Magazine: "America is trussed up with Disney tie-ins, so it's no surprise that Stateside fans, should they choose, can watch HSM the movie while eating HSM candy, then scrub up with HSM hand sanitizer before going to sleep under an HSM duvet. But Disney's global marketing strategy, combined with its embrace of a range of technologies to reach various regions and audiences, has ensured that HSM's reach stretches far beyond America's shores. 'It's genius,' says Michael Gubbins, editor of Screen International, the London-based industry magazine, of Disney's HSM marketing strategy. 'They've understood that TV is a way to get into people's heads, and that the Internet is a way to enrich that, and that cinema is a place to add to that excitement. It shows exactly the way franchises are going to be built in the future.'... As the Disney song observes, it's a small world. High School Musical is making it even smaller."
More to come for future generations. Apparently we haven't hit bottom yet.
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